Zero-tolerance rules prohibiting spam across Gletra Chat, push notifications, SMS, email, voice calls, and seller marketing on the marketplace and home services platform.
Updated June 19, 2026 5 min read Official Gletra Policy
Gletra maintains a zero-tolerance policy toward spam and unsolicited commercial communication across all platform channels. As a marketplace connecting buyers, sellers, and home service professionals through shopping, Gletra Chat, voice and video calls, notifications, and the seller panel, we are committed to preserving a trustworthy communication environment free from deceptive, bulk, or unauthorized messaging.
This Anti Spam Policy applies to all users and automated systems operating on Gletra. It covers in-app chat messages, push notifications, email communications sent through Gletra systems, SMS alerts, promotional content in listings, call-based solicitation, and any attempt to harvest user contact information for off-platform spam campaigns.
Violations disrupt user experience, erode marketplace trust, and may violate applicable laws including the Information Technology Act, 2000, TRAI regulations, and CAN-SPAM equivalents in relevant jurisdictions. Gletra employs automated detection, user reporting, and manual review to identify and penalize spam activity.
By using Gletra communication features, you agree to send messages only to users with legitimate platform-related purposes and to honor opt-out requests immediately. Commercial messaging must comply with this policy and our Terms & Conditions.
Definition of Spam on Gletra
Definition of Spam on Gletra
For purposes of this policy, "spam" includes any unsolicited, bulk, repetitive, or deceptive communication where one or more of the following apply:
Messages sent to users who have not initiated contact or consented to marketing
Identical or substantially similar messages sent to multiple recipients without personalization
Content designed to mislead recipients about sender identity or message purpose
Promotion of off-platform payment to evade Gletra fees or buyer protection
Automated bot messages without authorization from Gletra
Phishing attempts requesting passwords, OTPs, or payment credentials
Prohibited Activities
Prohibited Activities
Chat and Messaging Abuse
Mass messaging buyers who have not purchased from or inquired with your store
Sending promotional links unrelated to an active order or service booking
Repeated messages after a user has declined or blocked communication
Sharing external WhatsApp or Telegram groups for unsolicited marketing
Call and Notification Abuse
Robocalls or pre-recorded voice messages via Gletra calling features
Excessive push notifications beyond transactional and opted-in marketing limits
SMS campaigns without valid user consent and opt-out mechanism
Permitted Communications
Permitted Communications
The following communications are permitted when sent through Gletra channels:
Order confirmations, shipping updates, and delivery notifications
Service booking confirmations, provider assignment, and appointment reminders
Responses to buyer inquiries initiated through product pages or chat
Dispute resolution and customer support correspondence
Marketing messages to users who have opted in via Gletra notification preferences
Wallet transaction alerts and KYC verification requests
Seller and Provider Marketing Rules
Seller and Provider Marketing Rules
Channel
Daily Limit
Consent Required
Gletra Chat (post-purchase)
Unlimited for order-related
No (transactional)
Gletra Chat (promotional)
50 unique recipients/day
Yes (opt-in)
Push notifications
2 promotional/day max
Yes (opt-in)
Email via Gletra
1 promotional/week max
Yes (double opt-in)
Voice/video calls
Order/service related only
N/A (must be initiated by buyer or for active booking)
Sellers and service providers must not export buyer contact data from Gletra for external email or SMS campaigns.
Automated Detection and Filtering
Automated Detection and Filtering
Gletra employs machine learning models and rule-based filters to detect spam patterns including high-velocity messaging, duplicate content hashes, suspicious URLs, and reported keyword combinations. Flagged messages may be quarantined pending review or blocked automatically.
False positives may occur. Sellers may appeal blocked messages through the Seller Panel under Compliance > Message Appeals within 7 days.
User Reporting
User Reporting
Any user may report spam by tapping "Report" on a chat message, call log entry, or notification. Reports are reviewed within 24 hours. Provide context including screenshots where available. Gletra does not disclose reporter identity to the reported party.
Gletra complies with applicable anti-spam regulations. Users sending communications through Gletra to recipients in regulated jurisdictions bear responsibility for obtaining valid consent and honoring opt-out requests within 48 hours.
Best Practices for Sellers
Best Practices for Sellers
Use Gletra's built-in promotional tools rather than manual bulk chat
Personalize messages with order or product context
Include clear opt-out instructions in marketing communications
Never request payment outside Gletra Wallet or approved checkout
Respond to buyer-initiated chats within 24 hours instead of cold outreach
Contact and Reporting
Contact and Reporting
Report platform-wide spam campaigns or security concerns to abuse@gletra.com. Enterprise sellers may contact partner-support@gletra.com for guidance on compliant marketing practices.
Frequently Asked Questions
No. Promotional messaging is limited to users who have opted in to marketing communications or have an existing order relationship with your store. Cold outreach to product viewers constitutes spam.
Transactional order messages are exempt from spam limits. If incorrectly flagged, submit a Message Appeal through Seller Panel > Compliance within 7 days with order ID examples.
Calls via Gletra must relate to an active booking or a customer-initiated inquiry. Unsolicited upselling calls to past customers without consent violate this policy.
Occasional relevant sharing may be acceptable in designated promotional areas. Repetitive or off-topic link posting across forums is spam and may result in forum privileges being revoked.
Go to Account Settings > Notifications > Marketing Preferences and disable promotional messages from sellers. You may also tap "Block" or "Report" on individual chat threads.
Approved chatbot integrations are permitted for sellers on Business and Enterprise plans. Unauthorized bot scripts that send bulk messages are prohibited and will be detected and blocked.
Legal Notice
This document forms part of the Gletra Terms of Service. Gletra Technologies Pvt. Ltd. reserves the right to update this policy at any time with reasonable notice. Material changes will be communicated via email, in-app notification, or a prominent notice on our platform. Continued use of Gletra after changes constitutes acceptance of the revised policy. For questions, contact legal@gletra.com.
